Blog Archives

It’s about…Sharing!

As a kid, May Day baskets were recycled from strawberry or  milk cartons Mom would save for weeks.  We didn’t have the Internet to research why we did this or how the tradition began.  Mom just said “it is what we do on May Day” and it seemed like fun to spend a few hours decorating with crayons, yarn, beads and candy.   Then, they were delivered or exchanged with a few neighborhood kids.   As we’ve become more technological and less directly connected to our neighborhoods, I think the tradition has faded.
Balancing tradition and personalized touches while incorporating technology or social media is  a new step for all of us, personally and in business.   The key is a willingness to SHARE relevant and meaningful content in a timely manner (May Day baskets had to be delivered on May 1st!).  There is a new shift in sharing.  Traditionally in business, if you had read a great article or found a key piece of information you might have strategically kept it to yourself or shared with a few colleagues for your gain.  However, the trend now, is for businesses to share as much information as possible to be seen as an expert or as having expertise in a field.
This week, the tweet that really caught my eye was a new definition for KISS.    The acronym K.I.S.S had traditionally been Keep It Simple Sweetie/Stupid, now it is Keep It Significant & Shareable.  KnowTECH encourages our clients to start linking or mentioning the people they do business with regularly or locally, to create alliances with people in similar businesses, and to share quality content regularly.  You don’t have to know how this tradition began, you just need to participate.

Significant and Shareable, great words to live by in our electronic age.  Happy May Day!


It’s about…Diversity in Sioux Falls, SD

Diversity in my hometown, Sioux Falls, SD.  When I speak Spanish in South Dakota people are always curious as to how or where I learned it and because I’m blond some people even ask if I’m fluent (I’d have to say I can hold my own with most native speakers now).  It usually makes me laugh and allows me to explain how I’ve always been fascinated by the people and places that Spanish takes me after it started in a store in Nogales, Mexico when I was 5 years old! I’m also constantly searching for people or places to practice what I know and still learn more.
Now that I’ve found a love of technology and social media, a new group of people are giving me a chance to practice.  Juan Bonilla contacted my business, KnowTECH Training, to help coordinate a social media campaign for La Voz Hispana bilingual newspaper, Spanish magazine, and La Voz Hispana TV show.  What an unexpected surprise and honor to do business in a whole new way with a whole new population.  Bienvenidos a mi ciudad natal or Welcome to my hometown!  I can’t wait to meet more Spanish-speakers, compare notes about our hometowns, and teach each other about traditions and ideas that we have.  The fact that Sioux Falls now has a Diversity Council that is active and growing is evidence that the languages and the people who speak them are finding a bridge or path to feeling like this is their hometown too!