Blog Archives

It's about…tables

     Dining, Kitchen, Coffee, Pool, Foosball, Poker, Pivot…these are the tables where you will find business being done today.  Conference tables may be the key feature of any board room yet they often sit empty while the real work occurs at the same places friends and family gather for celebrations and serious talks.  Homework at the table is not just for the kids.  Kitchen table entrepreneurs are increasingly popular as blog topics and websites yet long-time, successful business owners would tell you they have always existed.  

     At a table in Wall, SD a cocktail napkin launched the original idea for KnowTECH Training.  That idea of "what if we could…" has been evolving since that summer day in 2007.  Social Media is no where to be found within that original idea.  Facebook, Twitter, LInkedin, YouTube, Blogging, even digital photos or "smartphone" were not  really part of our vocabulary and there STILL is a lot to learn. Everyday the increase of mobile technology, cloud computing, wi-fi devices, and apps causes businesses like mine to evolve in their marketing and training techniques.

     KnowTECH can help you ease the fear of social media, the "waste of time" thinking, and the "I don't have time" mentality.   If you are still unsure where your seat is at the table, it's time for your business to grab a napkin or chair at the table and say "what if we…"  

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It's About…Efficiency

Efficient, Proficient, Sufficient, Ancient…(if you need more -cient ending words you can use this Word By Letter site).  Most of us struggle with the idea of using technology in the most efficient way.  In April, I decided I needed a better way to manage my Facebook (personal and business), Twitter, LinkedIn,  WordPress Blog, YouTube Channel, Yelp, Manta, Google Profile, Bing map sites (and I'm sure I'll remember a few more just after I hit send).  Keeping my clients practical and profitable was starting to seem less than efficient in my own life!

In April, I tested three sites that claim to help integrate and manage the social media mayhem.  I found these three (Sprout Social, Postling, Post Rank ) to be affordable and easy to manage.  Each site had its forté.  Sprout Social had easy graphics and basic stats (yet only monitored three social sites (Twitter, Facebook, LinkedIn), Postling allowed to post information to multiple sites easily, and Post Rank provided the deepest analytics.  For the time being I am choosing to stick with Postling because I find it most efficient for what I currently need and the free version is working well.  I may recommend the others to my clients based on what they are looking to do in their social media marketing plans.

Free  versions are most economically efficient yet I am planning to upgrade ($9/month) so that I can receive instant alerts when I receive a comment  on any of my sites (being timely in critical to social media), I can have more detailed analytics and can keyword search to keep an eye on my brand or competitor.

I will keep you posted (or should I say Postlinged) as to how efficient this site really is over the course of time.  Like most tech innovations, this site too shall pass when something more EFFICIENT comes along.