When was the last time you used a paper map or had folding frustration? I’m not talking about maybe printing off directions from Google Maps or Mapquest, I mean the actual folded variety or atlas. As a kid I remember going with my mom to the local AAA office for maps and tour guides for our great family vacations. It was so exciting to see the highlighted route and learn how far we would be going. My dad would also get out the South Dakota map and quiz us for cities we should know from our home state. I still giggle when I say Athol, SD. Since I’m sure you just went out to check if Athol, SD is a real place, I prove my point about how seldom we use the paper map and if we will ever need them again.
While Google Maps and GPS devices are fascinating, they are also critical to doing business today. Did you know that you can (and really should, IMO) claim your business on Google places (and most other e-maps). This allows you to move that cute little peg or avatar to the actual driveway or parking area of your business! As consumers rely more on GPS and Internet maps to guide them to their “destination ahead”, “on the left/right”, they expect it to be accurate. We have to remember that very few people of today’s generation want a paper map or even know how to fold one!!