It’s About…Prom

Prom, the Springtime dance season held in nearly all communities (unless you live in the “Footloose” city). Is this a rite or passage or archaic ritual? An unnecessary expense or a youthful splurge? A gathering of classmates or a collection of cliques? Ok, who am I to question such an engrained high school tradition and what does this have to do with business, right?
Well, today businesses have to ask such questions about their marketing strategies. You can’t forget the traditional print ad yet who reads it (subscriptions are down), the radio spot but who listens (Sirius and XM), TV commercials yet who watches (DVR and YouTube), social media yet who wants business pages on their personal sites? These, like Prom, are age-old marketing questions.
Sometimes businesses blindly follow tradition. They take out ads randomly, spend unwisely to look glamorous and attempt social media without asking their date (audience) what they would like to do. KnowTECH Training likes to question the purpose and plan you are currently using. To make social media practical and profitable, you do need a purpose and a plan. Your business needs to balance tradition and spending, rituals and rites of passage, aiming for a memorable event not bad date that leaves you wondering what you were thinking. Social media is the young and emerging event, so don’t be a wallflower, join the party!